Skip to main content

Marketing Tactics

  • PassBee Media rolls out iBeacon solution

    Plano, Texas – PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

  • The Impact of Online Sales Tax

    By Jonathan Barsade, [email protected]

  • Whole Foods, Pivot launch promotional TV show

    Austin, Texas - Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.” The first episode, hosted by Kirk Lombard, a Bay Area fisherman and forager, airs Jan. 22.

    Dark Rye was created as an online magazine by Whole Foods Market in 2012 and explores the realms of food, health, sustainability, design, technology and social enterprise.

  • Macy’s opens Super Bowl shop in Herald Square flagship

    In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

  • Simon Property Group mall taps new regional director

    Sean Mayo, former director of strategic partnerships for Simon Business Ventures, part of Simon Property Group’s (SPG) marketing and business development arm, has been promoted to regional director of marketing, east region of The Mills portfolio.  

  • Shift Communications adds Whole Foods Northern California region

    San Francisco - Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.

  • Macy’s opens pop-up NFL Super Bowl Shop in Herald Square

    New York – Macy’s opened the exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City on Sunday, Jan. 19. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

  • Build-A-Bear Workshop names Coke exec new chief marketing officer

    St. Louis - Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

    She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.

X
This ad will auto-close in 10 seconds