Marketing Tactics

Houston — Torchy’s Tacos has leased a 3,886-sq.-ft. restaurant at LaCenterra at Cinco Ranch in the Houston suburb of Katy, according to Vista Equities Group, the owner of the center. Baker Katz represented Torchy’s in the transaction.

Tampa, Fla. -- The global market for advanced services based on mobile context insights could be worth as much as $44 billion annually. A research report for Syniverse from economists at the Surrey Energy Economics Center (SEEC) values the market for operators providing services to brands based on end-user context data and proposes a sustainable long-term market structure with balanced, mutual benefit between operators, brands and consumers.

MasterCard and Syniverse are partnering to deliver a number of mobile and payment services for consumers to use when traveling abroad. The two companies are currently in pilot-phase for an opt-in service that will enable card transactions for users only when they have their mobile device switched on in a specific geolocation abroad.

St. Louis -- A majority (74%) of U.S. contractors are unaware of upcoming 2015 regional standards for unitary air conditioning and heat pump systems, according to a survey by Emerson Climate Technologies Inc. Nearly 80% of contractors were unaware of 2015 part-load efficiency requirements for light commercial split, package and rooftop systems, and 84% are unaware of the 2015 chiller standards. Unlike the 2005 regulation changes, the 2015 changes will affect both residential and commercial efficiency standards.

The TJX Companies CEO Carol Meyrowitz touted the company’s performance in the fourth quarter and fiscal 2014, calling it a successful year despite a competitive retail environment and generally unfavorable weather in many of its regions during the first and fourth quarters.

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

Purchase, N.Y. — KicksUSA, a regional retailer offering athletic footwear and family apparel, has opened a 4,600-sq.-ft. store at CooperTowne Center in Somerdale, N.J., according to National Realty & Development Corp., the owner of the center.

Wal-Mart Supercenter, Cinemark Theatres and LA Fitness anchor CooperTowne Center.