Marketing Tactics

Lane Bryant hosted its first-ever designer runway show this week, featuring the retailer's collaboration with Isabel and Ruben Toledo. The show took place at the Seagram Building, in New York.

The fashion show featured portions of the spring and fall collection. Models walked the runway in sheath dresses and coats adorned in Isabel's signature patterns, tunics and cocktail dresses. Designs were presented in black, white, gold and soft grey. Pieces were color blocked and complemented with hints of patterns.

Attica, Ohio -- Affiliate marketer WP Marketing LLC, has opened a new online shopping mall at myextremedeals.com/pine8734. As an affiliate marketing company, WP Marketing does not warehouse or sell products, but instead researches them on the online shoppers' behalf.  

Eva Mendes celebrated this week the launch of her spring collection for New York & Company's with two events in L.A. Mendes joined fashion editors and bloggers for a party at New York & Company's new Beverly Center popup location, and again at the retailer’s Los Cerritos Center location, in Cerritos, Calif.

New York -- Walmart has introduced an online feature, called “Savings Catcher,” that allows shoppers to compare prices on the chain’s food and household products against those of its competitors, according to the Associated Press. General merchandise  categories and electronics are not included, and neither are purchases of store brands or those made online.

Walmart began offering the new service in late February, the report said, in seven markets, including Dallas, San Diego and Atlanta.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

Packaging changes among CPG companies are common in an industry where genuine innovation is hard to come by. So a new label, color scheme or pack size tends to elicit a big yawn from retailers.

Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.

Destination XL Group plans to open its first store in Manhattan this June and promises the city’s big and tall men an upscale experience at its store on 699 Sixth Avenue.