Marketing Tactics

Godzilla returns to the big screen in a few weeks and if the film’s classic representation of the oversize amphibian resonates with audiences retailers could be looking at solid sell through of Godzilla goods.

Woonsocket, R.I. -- CVS/pharmacy announced that it is teaming with The Partnership at Drugfree.org to create a community donation program that presents drug collection units to police departments across the country.

Through the Medication Disposal for Safer Communities program, local police departments can apply to receive a drug collection unit to help their communities safely dispose of unwanted medications, including controlled substances.

Woonsocket, R.I. - CVS/pharmacy has expanded the ExtraCare loyalty program, allowing members to send more of their savings and rewards directly to their ExtraCare cards. Through the Send to Card feature, ExtraCare cardholders can now digitally send all personalized offers available on CVS.com and the CVS Mobile app, as well as coupons received via email, to their cards in a single click.

Send to Card was first introduced in 2011 and provided a digital option for select coupons and rewards. Now, ExtraCare members can send more coupons to their cards.

A Walmart initiative begun a year ago to offer an online assortment of products from small women-owned businesses has expanded to the retailer’s stores.

The National Retail Federation’s ongoing effort to highlight the industry’s value and career opportunities have been expanded with two new initiatives.

Boston – Online clothing donation service Fashion Project is partnering with Neiman Marcus and Bergdorf Goodman to provide a personalized charitable clothing donation service for customers who participate in the InCircle loyalty program. All members, regardless of their annual spending, can utilize the White Glove Clothing Donation service to donate used luxury clothing, shoes, and accessories to a charity of their choice.

The ANNpower Vital Voices Initiative is a partnership between Ann Inc., parent company of Ann Taylor and Loft, and Vital Voices Global Partnership to empower young women from across the U.S. with the leadership skills they need to affect global progress, invest in their communities and begin their journeys as the next generation of leaders.  

Atlanta -- Boutique accessories and jewelry designer Kendra Scott will add two new Atlanta-area stores – one in Buckhead at The Shops Around Lenox, and the other in Alpharetta, at the Avalon Center.

The Shops Around Lenox store opens April 26, and will feature an interactive Kendra Scott Color Bar, where customers can design and personalize one-of-a-kind jewelry.

The Avalon Center store in Alpharetta is slated to open fall 2014.