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CVS expands digital loading of loyalty cards


Woonsocket, R.I. - CVS/pharmacy has expanded the ExtraCare loyalty program, allowing members to send more of their savings and rewards directly to their ExtraCare cards. Through the Send to Card feature, ExtraCare cardholders can now digitally send all personalized offers available on and the CVS Mobile app, as well as coupons received via email, to their cards in a single click.

Send to Card was first introduced in 2011 and provided a digital option for select coupons and rewards. Now, ExtraCare members can send more coupons to their cards.

"We're committed to making it easier to save money through the ExtraCare program, and with Send to Card, customers can simply 'click' or 'tap' to get their coupons and ExtraBucks Rewards, no printing or clipping required," said Melissa Studzinski, VP of CRM for CVS/pharmacy. "Through the latest digital innovations we're able to deliver greater value to our loyal members, creating an easier and more personalized customer experience."

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