Marketing Tactics

Even before Meb Keflezighi won the Boston Marathon wearing a pair of Skechers, a brand not normally associated with running, the footwear company was winning big in the marketplace.

Seattle – Starbucks Corp. has filed building permits to open a La Boulange bakery location in Los Angeles. The permits do not specify a time when Starbucks plans to open the new store.

Starbucks purchased the La Boulange chain in 2012 and currently sells La Boulange-branded baked goods in U.S. Starbucks outlets. However, while there are 22 La Boulange stores in San Francisco, this would be the first location outside that market. Starbucks has previously said it wants to expand La Boulange nationally.

Washington, D.C. -- The American Postal Workers Union will stage a protest in Staples stores across 27 states on Thursday, in objection to the office supply retailer’s opening of in-store postal counters staffed by Staples employees.

In 2013, Staples launched its postal pilot program, introducing in-store postal services that today includes about 80 stores. According to a report by the Associated Press, the union objects because the program replaces well-paid union workers with low-wage nonunion workers.

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Facebook’s revenues grew 72% to $2.5 billion from $1.5 billion and earnings increased to 25 cents a share from 9 cents a share with operating margins expanding to 43% from 26%. The company also highlighted the fact that mobile advertising revenue now accounts for 59% of total revenue compared to 30% during the same period the prior year.

Innovation can take many forms and in the case of Reynolds Bakeware that form is a new oval pan designed specifically for baking fish.

Not that fish couldn’t be baked in one of the brand’s various other square or rectangular shaped disposable pans, but the new oval model is purpose built for fish and part of the new Bakeware line introduced last year.

Pepsi is teaming up with multi-platform recording artist Prince Royce artist in a year-long, multi-faceted deal that includes support of his U.S. summer tour and a national ad campaign.

Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a Pepsi intermission spot that aired during this year's 56th Annual Grammy Award show.

Atlanta -- Boutique accessories and jewelry designer Kendra Scott will add two new Atlanta-area stores – one in Buckhead at The Shops Around Lenox, and the other in Alpharetta, at the Avalon Center.

The Shops Around Lenox store opens April 26, and will feature an interactive Kendra Scott Color Bar, where customers can design and personalize one-of-a-kind jewelry.

The Avalon Center store in Alpharetta is slated to open fall 2014.

Leading Midwestern retailer Shopko has reopened its garden centers and has reiterated its commitment to environmental sustainability as the world marks this year’s Earth Day.