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Marketing Tactics

  • Beer-flavored jelly beans? Jelly Belly Candy says yes

    Ale or Lager? Stout? Lambic? Pilsner? These are the questions candy makers at Jelly Belly Candy Company asked themselves before creating what they say is the world’s first beer flavored jelly bean.

    In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly jelly beans took shape. The new flavor is now available in bulk and a single-flavor 3.5-oz Grab & Go bag.


  • GNC launches new omni-channel brand campaign

    Pittsburgh – GNC Holdings Inc. is launching a new national brand campaign: "Beat Average." The campaign is designed to open a conversation with health-and-wellness consumers about their daily personal wellness goals and how GNC can be their ongoing partner and ally in beating average.

  • Sears Home Applicance Showroom opens in Florida

    Hoffman Estates, Ill. - Sears Hometown and Outlet Stores, Inc. opens its newest Florida Sears Home Appliance Showroom on April 25, in Sunrise. The Sunrise location is one of six Sears Home Appliance Showrooms Michael Myers owns and operates.

  • GNC wants consumers to Beat Average

    GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

  • Lane Bryant opens new store in Michigan

    Columbus, Ohio – Lane Bryant opens a new store at Genesee Valley Center in Flint, Michigan, on April 25. From April 25-27, Lane Bryant will give away 50 $25 gift cards each day.

    Lane Bryant operates 775 stores across the U.S.


     

  • Practical Steps to an iBeacon-Capable Retail Empire

    By Bret Cunningham, president, BestFit Mobile

  • Aeropostale files suit against H&M

    New York – Aeropostale has filed a trademark infringement lawsuit against rival specialty apparel retailer H&M. The suit, filed in federal court in Manhattan, alleges that H&M used the phrase “Live Love Dream,” trademarked by Aeropostale, on apparel and accessory items.

    Aeropostale says it notified H&M of the infringement, but H&M did not cease using the trademarked phrase. H&M has not publicly responded to the suit yet.

  • Nordstrom Rack plans 2015 store opening in Albuquerque

    Seattle – Nordstrom Inc. plans to open a Nordstrom Rack at Winrock Town Center in Albuquerque, New Mexico. The approximately 33,500-sq.-ft. store is scheduled to open in fall 2015.

    The new Nordstrom Rack will be the company's first retail location in New Mexico.

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