Marketing Tactics

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

Frito-Lay North America has announced the winners of its "Create to Celebrate" Black History Month art contest, which invited consumers to submit an original piece of art celebrating African American achievement in Black History.

To celebrate, Frito-Lay will donate $20,000 to the United Negro College Fund (UNCF). The donation, which will help support the future educational needs of artists and students across the nation, was driven by thousands of consumer votes.

Ann Arbor, Mich. -- On Wednesday, nearly 54 years after its founding in Ypsilanti, Michigan, Domino's Pizza will open the doors to its 11,000th store, in Brantford, Ontario.

"Domino's international growth continues to expand, and I think it is special that we reached this milestone in Canada, the country where the international growth started,” said Mike Schlater, Domino's Pizza of Canada master franchisee. “I am proud to continue serving this community by bringing the 11,000th store to Brantford."
 

New York -- J. Crew Group Inc. is developing a new store format in the budget fashion sector. The company has created a brand called “J. Crew Mercantile,” and filed an application to trademark the phrase for selling clothing and accessories, both online and in stores, according to a report by the Wall Street Journal.

The trademark application is still pending, the report said. The new brand would sell merchandise and prices that are similar to its J. Crew Factory outlet concept.

Lands' End has named Becky Gebhardt as SVP, chief creative officer. Gebhardt was actually VP of creative at the company from 2004 to 2007.

The announcement comes a day after the company, which was recently divested by Sears, named Steven Rado as SVP, chief marketing officer.

Sales at four of Newell Rubbermaid’s five operating divisions declined during the company’s first quarter, but overall profitability suffered as a result of baby products recall and expenses related to a transformation strategy.

Lakewood, Colo. – Net income climbed 24.3% at Natural Grocers by Vitamin Cottage Inc. in the second quarter of fiscal 2014, rising to $4 million from $3.21 million in the same quarter the prior fiscal year. For the remainder of the current fiscal year, Natural Grocers plans to open six new stores and remodel one.

Discount retailing has undergone a major transformation in recent years

Toward the end of 2008, it became painstakingly obvious to retailers that impulse spending was out and frugal saving was in. Faced with an imminent recession, staggering job loss and quickly depleting discretionary and savings accounts, consumers began to shift their focus to value. The impact of such a large-scale economic event and an abrupt consumer focus shift would appear to alter the fundamental realities of retail.