Marketing Tactics

Indianapolis -- Appliance, electronics and furniture retailer Hhgregg has embarked on a brand transformation across all customer touch-points, including its 228 store locations and online presence, in an effort to boost its shopping and purchasing experience.

New York -- Google has purchased analytics firm Adometry, which helps advertisers get a better return on digital advertising by providing better attribution on the data collected about ads, including whether an ad was viewed, and whether it led to a sale.

Here is the statement from the Google Analytics team:

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Thanks to a partnership between Amazon and Twitter, people can now link their Twitter accounts to their Amazon accounts and shop for items by responding to any tweet with an Amazon product link and hashtag #AmazonCart.

Customers can link their accounts by going to Amazon.com/AmazonCart.

The tweet only adds an item to a consumer’s shopping cart, but consumers must log into Amazon to complete their purchases.

Phoenix -- Leslie’s Poolmart announced plans to grand open three retail locations on May 9. The stores are located in: Los Banos, California; Utica, Michigan; and Jackson, Tennessee.

In total, Leslie's plans to open 45 new stores this year, between April and May. With these new stores, Leslie’s will bring its total store count to more than 850 stores nationwide.  

Office Depot said it plans to close 400 of its 2,000 stores as it looks to realize efficiencies related to its merger with OfficeMax.

An estimated 150 of the stores will close this year, according to company, which reported first quarter results and continued weakness in same store sales. The company anticipates that the closures will generate annual run-rate synergies of at least $75 million by the end of 2016 and will begin to be accretive to earnings in 2015.

Dayton, Ohio -- Retail design and brand strategy firm Interbrand Design Forum announced that Ryan Brazelton has returned to the company as a senior director of design.  

Most recently Brazelton worked for Aveda as global design director. In that role he oversaw store design, packaging and the development of corporate collateral, in addition to campaign design across all forms of media. Prior to that, he served as design director at Fitch. Brazelton was previously with Interbrand Design Forum for six years as the group leader of graphic design.

New York -- Consumers have “no regrets” when it comes to dropping national food, beverage and household brand names from their shopping lists. In fact, nine-in-10 shoppers stick to store brands. Those are among the findings of a new survey Deloitte.

According to Deloitte’s American Pantry Study, 88% respondents say they have found several store brands that are just as good as national brands and that allow them to feel as though they are saving money without giving up anything.