Marketing Tactics

Roundy's saw net sales increase by 1.9% to $1 billion, and reported a net loss of $4.5 million compared with net income of $8.6 million.

Cole Haan has launched its Dog Days of Summer campaign in partnership with The Good Dog Foundation, a nonprofit organization that promotes the use of animal-assisted therapy using its certified therapy dog teams.

The brand enlisted a few canine friends from the foundation to star in the campaign. From Coco, a Yorkshire Terrier perched upon an upside down top hat, to Emma and Finn, two Mini Whoodles outfitted in white and blue polka dot bows, the dogs are shown alongside select pieces from Cole Haan's men's pre-fall collection.

Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.

Interactions, a leading global integrated sales and marketing programs developer, has appointed David Zierman as director of insights.
 
Based in San Diego, Zierman will lead the company’s market research efforts including managing primary data collected via Mystery Shopping, Customer Intercept Surveys, Web Based Surveys, electronic customer satisfaction surveys (bottom of the receipt surveys) and Retail Audits. He will be responsible for the organization’s P&L as well as business development and operations.
 

San Francisco -- Revel Systems, a leading provider of iPad point-of-sale solutions, has opened its first pop-up store, in historic Ghirardelli Square, San Francisco. The initiative is a joint effort between Revel Systems and PopUpShopUp. The Revel pop-up is designed as a multi-use space hosting a variety of QSR & retail businesses that Revel has invited to be given the opportunity to have a physical store for the first time.

Rue La La, a leading online lifestyle shopping destination, has launched DressingRoom, a series of boutiques that offer members a one-stop shopping experience the features everything from necklaces and vases to linens and dresses.

DressingRoom offers cross-channel inspiration via themed boards and how-to content. The series kicks off this month with "Bright & Bohemian," followed by "Minimalist Whites" and then "Weekend Casual" throughout the month of June.

Pittsburgh -- GNC Holdings reported that net income for the quarter ended March 31 dipped to $69.9 million, from $72.6 million in the year-ago period.

Retail revenue grew 3.1% to $509.0 million, compared to $493.5 million for first quarter 2013, driven primarily by strength from the e-commerce sector. Consolidated revenue edged up 1.9% to $677.3 million. Same-store sales decreased 0.7%.

New York - Uniqlo announced it will enter two new markets, Pennsylvania and Massachusetts, starting this spring. The Japanese apparel giant will open three stores in the Philadelphia market and six stores in the Boston metro area.  In addition, Uniqlo will open a pop-up shop at Faneuil Hall Marketplace, Boston, early this summer.

Uniqlo will enter Pennsylvania with three stores in the greater Philadelphia area:

• King of Prussia Mall, King of Prussia (May 16)
• 1608 Chestnut Street, Philadelphia (Oct. 3)