Marketing Tactics

As HSN breaks ground on its fourth Habitat for Humanity of Pinellas County home this month, HSNi Cares, the philanthropic arm of HSN's parent company HSN Inc, is set to launch a national campaign June 1 in support of Habitat for Humanity International.

Customers from these brands will have the opportunity to make a donation in support of the campaign when making purchases online and over the phone from June 1-30.

San Francisco - Swift Communications, a multi-platform publisher based in Carson City, Nevada, is making a strategic investment in Engage3, a retail intelligence and digital marketing solution provider. The two companies are also working together to identify retailer and supplier partners in the markets Swift serves to drive additional consumer value.

The amount of the investment, which closed earlier this month and will be used to expand the features of Engage3’s solutions, was not released.

New York – Macy’s Inc. is testing the effectiveness of mobile video ads on Facebook. On May 16, the retailer began running video ads using Facebook’s auto-play feature on the mobile newsfeed in its iPhone app.

The ads appear at the top of the newsfeed and start playing when the user scrolls down. If clicked, they become full-screen size and audio turns on. Users are allowed to like, share and/or comment on the ads.

Houston – Stage Stores Inc. reported a net loss of $18.79 million in the first quarter of fiscal 2014, up from a net loss from $6.86 million in the same period a year earlier. Net sales slightly declined to $372.04 million from $372.1 million, while same-store sales decreased 0.2%.

Framingham, Mass. – The TJX Cos. Inc. increased both net income and sales during the first quarter of fiscal 2015 on a year-over-year basis, although sales missed analyst projections. Net income grew slightly to $454.32 million from $452.89 million, while net sales increased 5% to $6.49 billion from $6.19 billion.

Analysts had expected net sales of $6.6 billion. Same-store sales remained flat. Carol Meyrowitz, CEO of TJX, blamed soft apparel sales for the miss on expected net sales.

Miami – Burger King Corp. is preparing a new marketing slogan, “Be Your Way.” The new slogan, which appeared in an online video in April 2014, will be featured in a TV ad for the first time on May 26.

Philadelphia – Urban Outfitters saw its net income decline 20% to $37.08 million in the first quarter of fiscal 2015, from $47.06 million in the first quarter of the previous fiscal year. This significant net income drop came despite a 6% jump in total net sales to $686.3 million, from $648.2 million.

Net income and sales totals both came in below Wall Street expectations. Total same-store sales remained flat. Higher marketing expenses, which helped boost net sales, contributed to the decline in net income.

Hhgregg president and CEO Dennis May said severe weather was one of the main factors that hampered the company’s results in the fourth quarter.

The company, which pre-released its fourth-quarter results a little more than a month ago, reported a net loss of $7.2 billion in the quarter, compared to net income of $9.9 million in the same period the prior fiscal year. Net sales dropped 10% to $538.3 million, from $597.6 million.