Marketing Tactics

Menlo Park, Calif. – Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a leading gift card exchange platform.

Consumers can trade in plastic and e-gift cards online by filling out the individual gift card information at https://gamestop.cardpool.com. Once the information is verified and the transaction is complete, consumers receive a GameStop e-gift card via email that they can use at one of the more than 4,400 store store locations nationwide or online.

San Francisco - Only 1.7% of products are posted on social commerce properties. In addition, according to the Search and Social Commerce Index from predictive media optimization technology Kenshoo and semantic advertising company DataPop, even among products in their most popular product categories, retailers post only 7.2% of their products via social commerce.

Target is leaving no digital stone unturned this year as its looks engage with shoppers in the lucrative back-to-college market.

New York -- Italian luxury brand Fendi has opened a pop-up, called #fendisoho in Manhattan’s SoHo neighborhood. The 630-sq.-ft. store will be open until the end of the year.

The merchandise will rotate on a monthly basis, with different themes that reflect the breadth of the brand’s offerings. The first collection is devoted to accessories, or what Fendi calls “must-have mini-icons.”

Austin, Texas – Parents spend, on average, $659 on school-related costs throughout the year per family. According to a survey from digital coupon provider RetailMeNot, 67% of parents start their back-to-school shopping by the end of July, which is down slightly from 2013 (71%).

Many teachers spend some of their own money on back-to-school supplies and to capitalize on the trend Walmart has introduced a 10% rebate program.

Fort Worth, Texas -- Trademark Property Co. announced it has been engaged to manage and lease Uptown Village at Cedar Hill, a 610,000-sq.-ft. mixed-use open-air center in Cedar Hill, Texas.

Strategically located in the midst of a dynamic retail hub less than 20 minutes south of downtown Dallas, Uptown Village includes 350,000 sq. ft. of specialty stores and restaurants and 35,000 sq. ft. of office space.