Marketing Tactics

San Francisco -- Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap's next generation of Casting Call, a marketing program that lasted six years.

A new effort from Gap Kids is allowing parents the chance to have their child featured in an ad campaign in 2015.

Boise, Idaho - More than half of back-to-school shoppers will not purchase computers this year. According to the Crucial.com Back-to-School Shopping Report, which includes responses from 1,000 adults in the U.S., found that 57% of respondents do not plan to purchase laptops, desktops, tablets, or mobile devices for school this year, as a vast majority of consumers are increasingly concerned with becoming more frugal.

Grapevine, Texas - A new, streamlined trade-in program will launch nationwide at all GameStop stores on Aug. 18 that simplifies all the variables that affect the amount customers are eligible to receive when selling a game in a store. As a result, GameStop now has more than 100 games worth $20 or more.

Supervalu welcomed nearly 4,000 independent grocery retailers to St. Paul, Minn., this week for the grocery distributor’s inaugural national sales expo and trade show.

San Francisco – The Grand Cities Mall in Grand Forks, North Dakota leads all U.S. shopping malls in both the presence of shoppers who live and the presence of shoppers who work within three miles.

Retail trade event organizer Efficient Collaborative Retail Marketing (ECRM) name media veteran Joseph Tarnowski to the newly created position of chief content officer.

Tarnowski will lead the development of ECRM’s content platform to deliver actionable information and insights to retail buyers and suppliers such as original research and insights from ECRM Data, the company’s business intelligence division.

Eden Prairie, Minn. – Supervalu Inc. is hosting the company’s first-ever national sales expo, a three-day trade event, in St. Paul, Minnesota. The expo will feature more than 20 educational sessions and more than 330 expo booths, providing more than 3,900 independent grocery retailers from more 1,250 stores the opportunity to gain insights, merchandising ideas and grocery retail solutions from industry experts.