ECRM adds chief content officer

Retail trade event organizer Efficient Collaborative Retail Marketing (ECRM) name media veteran Joseph Tarnowski to the newly created position of chief content officer.



Tarnowski will lead the development of ECRM’s content platform to deliver actionable information and insights to retail buyers and suppliers such as original research and insights from ECRM Data, the company’s business intelligence division.



“Joe’s business media background is perfectly aligned with ECRM’s vision of adding a content component to the existing events and digital platform we’ve developed to facilitate the buying process,” said Greg Farrar, CEO of ECRM. “His knowledge of the retail industry and experience in developing unique and compelling content across media platforms will extend our engagement with retail buyers and suppliers year-round.”



Tarnowski was most recently with Deerfield, Ill.-based Stagnito Business Information, where he helped launch and was editor in chief of Progressive Grocer Independent, as well as editor of Progressive Grocer Tech. He also co-created Stagnito’s Connected Consumer Summit, an event focused on digital marketing and analytics for retail and CPG brands.



“ECRM has a wealth of information assets, including the expertise of its staff and its buyer and supplier audience, and its research and data capabilities,” said Tarnowski. “On top of this, it has amazing digital and event platforms with which to deliver this information. I’m excited to join the team and its mission to deliver this valuable content to the industry.”