Marketing Tactics

The Quest for Texas Best competition is a project of H-E-B Primo Picks, a two-year old statewide program that aims to find the best food and beverage products that Texas has to offer.

Judges whittled nearly 600 submissions from across the Lone Star State to 25 finalists. Submissions came from 128 towns across the state, yielding a mix of jams, jellies, spices and meats. Entries spanned 74 categories including beer, butter, cookies and milk, muffins, Mexican pastries, pickles, sauces and teas.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

Dr Pepper Snapple Group met or exceeded several of its corporate social responsibility goals over the past year, according to the 2014 report the company released Friday.
 
One of the goals it reports meeting was reducing its use of PET, a polymer used in beverage bottles. DPS conserved about 60.7 million pounds since 2007 by redesigning packaging and upgrading almost 70,000 older-model coolers and vending machines.

McLean, Va. --  Rappaport has signed three new 7-Eleven deals in the Washington, D.C., area totaling 9,471 sq. ft. of retail space. 7-Eleven will open new locations inside The Shops of Avondale in Washington D.C., 2001 Clarendon Boulevard in Arlington, Virginia, and 6138 Kings Highway in Alexandria, Virginia.
     

BJ's Wholesale Club plans to partner with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

Westlake Village, Calif. - When retail sales representatives demonstrate cell phone or tablet service and features to wireless customers prior to purchase, satisfaction improves considerably and the propensity to visit the same retailer again double. According to the J.D. Power 2014 Wireless Purchase Experience Full-Service Study — Volume 2 and the J.D.

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.

Plano, Texas -- J.C. Penney answered Wall Street questions about whether or not the struggling department store retailer could stage a comeback — by posting better-than-expected profit and revenue in the second quarter.