Marketing Tactics

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.

Princeton, N.J. – Almost one-in-three (31%) of U.S. consumers say wanting to see/feel items in person would make them shop at a physical store instead of online. According to a survey of more than 1,000 U.S. consumers conducted by digital agency Ripen E-commerce, almost as many (29.9%) wanting to buy an item immediately would spur them to make an in-person purchase.

Other responses include:

• 16.9% believe it protects their privacy
• 14.4% shop in-store to save on shipping costs

Raley's Supermarkets worked with NRG eVgo to unveil an electric vehicle (EV) fast charging station at a retail location in Northern California that features both industry standard fast chargers: CHAdeMO and SAE Combo.

Located at Nob Hill supermarket in Mountain View, this Freedom Station is the first to incorporate the new SAE Combo fast charge standard, according to the company.

Oak Brook, Ill. – Net income at Ace Hardware Corp. rose 57% to $66.5 million, from $24.2 million. Revenues climbed 13% to $1.33 billion, from $1.17 billion.

Los Angeles - The Canadian market offers an opportunity for U.S. retailers to expand and to gain experience operating in an international market. According to a new study from market research firm IbisWorld, the U.S. retail segment best suited for expansion into Canada is department stores, followed by men’s clothing stores.

All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.

By Dave Donnelly, Executive Director of Retail Sales, Eyeview

Westborough, Mass. -- BJ's Wholesale Club announced partnerships with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

Schools participating in BJ's Adopt-A-School Program receive a one-time, $500 donation, which goes toward discretionary programs, such as field trips and special events, reading programs or other educational needs. The schools also receive a complimentary BJ's Membership.