Market Research

Retail marketers are getting a jump start – and spending more – on holiday ads this year.

Patagonia launching a get-out-the vote initiative that includes a financial incentive to encourage registered voters to vote in the upcoming midterm elections.

Cities in the Great Lakes region top the list of where consumers spend the most on fast food.

With Christmas falling on a Friday this year for the first time since 2020, the calendar week leading up to the holiday is likely to see steady shopping activity.

American consumers are still planning to spend on Halloween items this year despite ongoing cost pressures.

Retailers that center value and discovery are among those that have seen store visits increase the most in the past year.

Although artificial intelligence has evolved into an everyday shopping technology, consumers do not fully trust it.

Younger Americans have different outlooks on building wealth than their older counterparts.

Higher prices at the grocery store are impacting consumers’ outlook for the holiday season.

Generative AI is rapidly becoming part of the journey for shoppers across generations, with Gemini already routinely used by 25% of shoppers.