Market Research

Parents are expected to increase their back-to-school spending this year, with brick-and-mortar stores slated to play a key role.

Despite having similar preferences, younger consumers differ in some key ways when it comes to brand loyalty.

U.S. consumer sentiment rebounded in June, increasing for the first time this year even as consumers remain worried about the economy.

Consumers say they are scaling back personal expenses across the board impacting retailers, restaurants and other businesses.

Consumers are making moves to prepare for potential future tariff-related price hikes, while small business owners are also bracing for impact.

Consumers are preparing for an economic downturn in the next year – with the vast majority planning on reexamining their spending.

Despite growing economic pressure, American parents are showing determination to maintain — or even increase — back-to-school spending this year.

Brands that offer only low prices could stand to lose out to competitors who offer more, as economic headwinds continue to influence consumer behavior.

Chick-fil-A is continuing its dominance in the quick-serve sector when it comes to customer satisfaction.

A large majority of consumers are planning to participate in Amazon’s upcoming Prime Day sales event, especially those under the age of 60.