Market Research

Survey: Consumers taking advantage of in-store promotions to fight inflation
Shoppers are continuing to look for ways to stretch their dollar at the store – and promotions are playing a key role.
Survey: Rising prices will impact shopping for key holidays in 2026
Consumers are already bracing for higher prices for this year’s holidays.

Adobe: AI, social media use by Super Bowl viewers is growing

Super Bowl-related consumer behavior is generally trending similarly to last year, with some notable exceptions.
Survey: Four-in-10 pet owners expect to spend more in 2026

Pet parents are increasing the budgets for their furry friends.
AI is changing product discovery – here’s how

The rapid growth of artificial intelligence-referred sources in online retail traffic is having an impact on how consumers discover products.
Survey: Super Bowl viewers expected to spend $129 on average

While viewership for the Super Bowl is expected to rise this year, spending for the big game may decrease.
Circana: Global toy sales increased 7% in 2025

Despite economic headwinds, the global toy industry staged a strong comeback in 2025.
Valentine’s Day spending expected to set new records

Despite economic uncertainty, consumers are ready to celebrate and share the love on Valentine’s Day — and the celebration includes their pets.
Consumer sentiment rises in January but high prices remain big concern

The mood of Americans improved in January, but remains depressed from a year ago.
Shoppers are pulling back from e-commerce – here’s why

Consumers are becoming less likely to engage with retailers online, with several economic and behavioral factors as key drivers.
EXCLUSIVE: How much are GLP-1 users cutting food and liquor spending?

The rising use of GLP-1 weight-loss medications such as Ozempic and Wegovy is having an impact on consumer dining and drinking habits.
Placer.ai: Salt Lake City, Indianapolis among top markets for 2026

Five metro areas have been determined as having the most consumer momentum going into 2026.