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  • New Dr. Seuss on the loose at Barnes & Noble

    Barnes & Noble's Get Pop-Cultured campaign is getting a dose of medicine from Dr. Seuss ths month.

  • Simon aims to transform back-to-school shopping

    Mall operator Simon knows teen girls are a key part of its consumer base, and it is courting them this summer.
  • Jo-Ann Fabrics crafts a new partnership with U.S. artist

    Jo-Ann Fabric and Craft Stores is launching a new collection that targets shoppers with a love of family, faith and tradition.

    The retailer has announced an exclusive product line of more than 200 new prints and decor items from renowned American artist Susan Winget. 

  • Office Depot leveling BTS playing field

    Retailers tend to be at their charitable best during key seasonal periods and that’s been the case with Office Depot and back-to-school season for the past 15 years.

  • Study: Advertising primed Amazon Prime Day shoppers

    Seattle – The sales success of the July 15 Amazon Prime Day sales event did not happen by itself. A new IPSOS survey of 1.005 U.S. consumers commissioned by Cumulus Media/Westwood One has revealed advertising drove significant awareness for Prime Day.   
  • NRF: Sales look a little less rosy

    Washington, D.C. - The National Retail Federation (NRF) is now a little less rosy in its sales expectations for 2015. The NRF has lowered its full-year retail sales forecast because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014.

    However, NRF still expects sales will steadily increase through the remainder of the year. NRF forecasted in February that retail sales would grow 4.1% in 2015 from 2014, but today’s revision lowers the forecast to 3.5%.

  • Men's Wearhouse enlists NFL, NBA to promote suit drive

    Men's Wearhouse is enlisting the professional sports community to rally fans and reach a lofty goal for its eighth annual National Suit Drive.

  • Wayfair launches campaign with HGTV stars

    One of the hottest new shows on HGTV is "Fixer Upper," and now Wayfair is looking to leverage some of that popularity by using the stars of the show in a new ad campaign.

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