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ECRM: Retail circular advertising trends, October 2014
ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains. CVS and Walgreens increased the number of circular pages seen in October 2014; up respectively by 18% and 11%. Walgreens added 13% more halloween candy promotions, where as CVS added 9% in October comparable. Walgreens used an attractive “Save on Treats” candy promotional page in each October circular, nicely consolidating candy promotions into concise seasonal sections.
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Alibaba racks up $2 billion in sales in first hour of annual shopping festival
New York -- Chinese E-commerce giant Alibaba Group Holdings sold about $2 billion worth of goods on its websites within approximately the first hour of its annual shopping extravaganza. This is the sixth year Alibaba has celebrated Singles Day, or 11.11 (named after the date, 11/11), a 24-hour deep-discount festival designed to boost sales during an otherwise weak period in China's sales calendar.

