Events

As retailers increasingly use gamification to drive customer engagement and growth, GameStop is taking the concept to new heights with its latest promotion.

The retailer is teaming up with Warner Brothers Interactive Entertainment and Google Maps to turn city streets into monster tracking courses ahead of the May 19 launch of Warner Brothers and CD PROJEKT RED’s The Witcher 3: Wild Hunt.

Washington, D.C. -- The National Retail Federation has released an op-ed article by association president and CEO Matthew Shay strongly urging Congress to pass Trade Promotion Authority (TPA) legislation. Congress is expected to debate the bill this week.

Here is the article by Shay:  

The theme of SAP’s annual Sapphire conference, in Orlando, Florida, was “Run Simple.” SAP focused on how its HANA business intelligence platform and growing number of HANA-powered applications can assist companies with the complicated task of creating simple enterprises that run on real-time data.

However, underneath the SAP-specific information was a lot of more general insight into how IT is disrupting the way businesses operate and engage their customers. Following are three insights with particular relevance for retailers.

Macy’s is looking for charity partners to participate in the retailer’s 10th annual national “Shop For A Cause.”

The retailer’s one-day-only shopping event, which is very popular with shoppers, is designed to support local charities’ fundraising efforts.

The National Retail Federation is calling on Congress to pass Trade Promotion Authority legislation, which Congress is expected to debate this week.

Former Walgreens CEO Greg Wasson is one of three top retail industry executives confirmed as inductees into the Grocery Manufacturers Association’s Hall of Achievement when the trade group holds a gala event in conjunction with its annual meeting this fall.

GMA will also honor former ConAgra Foods CEO Gary Rodkin and Chairman of the Board of Flowers Foods George Deese with the GMA Hall of Achievement Award in August.

Washington, D.C. - Import cargo volume at the nation’s major retail container ports is returning to normal levels as officials prepare to count votes on ratification of a new West Coast labor agreement. According to the monthly Global Port Tracker report from the National Retail Federation and Hackett Associates, the ports covered by Global Port Tracker handled a record-high 1.73 million twenty-foot equivalent units (TEU) in March 2015.

Leaders from the toy and baby products industries came together with celebrities in New York City to celebrate the 2015 Toys“R”Us Children’s Fund Gala and raise an astounding $4.6 million for kids.

Emmy and Tony Award-winning comedian Martin Short hosted the event, which also featured a performance by four-time Grammy winner Lenny Kravitz.

New York -- H&M will open its largest store in the world, in Manhattan’s Herald Center, on May 20. The 63,000-sq.-ft. store, located at the southwest corner of 34th Street where Broadway and Avenue of the Americas converge, will be the fast-fashion giant’s 13th location in Manhattan. To celebrate opening day, music superstar John Legend will perform and cut the ribbon and twenty lucky winners will be chosen at random for a meet and greet.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.