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Why Boot Barn has a vested interest in NBC’s ‘The Voice’
The nation’s largest western and work wear retailer is nothing if not supportive of its employees.
Boot Barn Holdings is donating $11,000 to charity in celebration of employee Mary Sarah advancing to be one of the eleven finalists on NBC's primetime singing competition, “The Voice.”
Sarah moved to Nashville and took a job at Boot Barn several years ago to support her life-goal of becoming a country music artist.
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J.C. Penney gets social with mall shoppers
The J.C. Penney Co. Inc. is teaming up with a well-known social network to help draw traffic and sales at select mall-based locations.
According to Advertising Age, Penney will display digital Pinterest boards in 10 malls around the country as part of a Mothers’ Day promotion. The boards will display apparel, hair and beauty products that are available in nearby Penney stores at the mall. The promotion will also include featured in-person appearances by well-known fashion bloggers.
