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Macy’s to open 450 in-store Finish Line shops
Cincinnati -- Macy's Inc. announced on Friday that Finish Line Inc. would be the department store retailer’s exclusive athletic footwear partner, opening in-store shops in more than 450 Macy’s stores nationwide. The merchandise will also be available online at macys.com.
Under the agreement, Finish Line will be Macy’s exclusive partner for men’s, women’s and kids athletic footwear and Macy’s will be the exclusive host for Finish Line-branded in-store shops.
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PepsiCo’s Dew brand commits to New Orleans
PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.
The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.