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FTC issues new guidelines for mobile marketing
Finding the right balance between providing consumers targeted and offers while still respecting their privacy is ongoing battle for mobile marketers. Now, the The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.
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Family Dollar optimizes merchandise solutions with Revionics
ROSEVILLE, Calif. — Revionics a provider of end-to-end merchandise optimization solutions has renewed its software contract with Family Dollar. This renewal agreement will extend Family Dollar’s services with Revionics Price Optimization. Family Dollar will be leveraging Revionics’ solutions in each of its more than 7,600 stores in 45 states.