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Tractor Supply touts surprising backyard benefit
The backyard chicken movement is a consumer trend that likely went undetected by the insights teams at most retailers, but not Tractor Supply.
The nation’s leading farm and ranch store has developed an innovative promotion called “Chick Days,” and is touting the benefits of raising backyard poultry with the promotional piece, “Raise Your Roost.” A dedicate landing page at TractorSupply.com also features a wide range of chicken products to help customers raise a healthy flock.
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SC Johnson scores another sustainability win
Consumer goods manufacturer SC Johnson continues to make progress on an ambitious waste reduction goal by securing “zero landfill” status at its eighth global manufacturing facility.
The company has set a target of reducing its global manufacturing waste by 70% by 2016. From 2000 to 2012 the company reduced its waste by 62% as a ratio to production.