Eyebuydirect launches new e-commerce site

Austin, Texas - Online prescription eyewear retailer Eyebuydirect.com (EBD) has launched a new website featuring with more than 1,200 customizable frames. EBD has streamlined the online shopping experience for prescription glasses with the Eye Try tool, which allows customers to upload a photo of themselves in order to virtually try on any pair of frames available on the site.

Each pair of glasses is adjusted according to the individual’s pupillary distance (PD) and eye alignment.



“We’re pleased to introduce our new website, because it enables consumers to easily navigate and select their perfect pair of glasses from among our extensive collection of customizable frames and lenses” said Roy Hessel, Eyebuydirect founder and CEO. “Our company is vertically integrated in house from R&D and frame design; to merchandizing, customer service and shipping, which enables us to maintain the integrity of our product and services while passing minimal costs on to our customers.”