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Strategy

  • Report: Macy’s treads on Amazon’s turf

    New York – There is no shortage of retailers treading on different pieces of retail turf dominated by Amazon.com, and Macy’s is reportedly joining the list. According to Reuters, Macy’s will partner with same-day delivery provider Deliv to expand same-day delivery of online purchases to several new U.S. markets before the end of the summer.

  • Ruby Tuesday appoints PepsiCo exec as marketing chief

    Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.

    During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.

    In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.

  • Starbucks partners with media giant for mobile news offering

    Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members.

  • New JCP board teaches online acumen

    Mandy Ginsberg isn’t a household name in the retail industry but J.C. Penney thinks its newest board member can help improve online customer engagement.

  • Alibaba stays busy

    Hangzhou, China – If idle hands are the tool of the devil, then Chinese e-commerce platform Alibaba Holding Group Inc. has very righteous hands. Alibaba is staying busy with a new plan to protect cloud data and new cloud solutions, as well as partnerships to provide e-commerce logistics and online sourcing.

  • Neiman Marcus gets RealReal on luxury consignment

    In a classic case of “if you can’t beat ‘em, join ‘em,” Neiman Marcus is deepening its relationship with an organization that could be viewed as a competitor.

  • Simon says yes to light-based data collection

    New York – Simon Venture Group, the corporate investment arm of Simon Property Group, is among the companies saying yes to light-based data collection. Simon participated in a private funding round of $36 million led by Cisco Investments and including Acuity Brands and GE Ventures, for Sunnyvale, California-based Sensity Systems Inc.

  • Jet rolling on $20 billion runway

    Boasting a proprietary dynamic pricing algorithm, the new online shopping club Jet.com officially launched on July 21 with plans to reach a lofty sales milestone faster than other retailer.

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