Strategy

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

Company HQ: Cincinnati, Salt Lake City, New York City and Atlanta

Company Website: www.phillipsedison.com

June 2, 2015: David Brandon is named chairman and CEO, effective July 1, succeeding the retiring Antonio Urcelay.

November 2013: Former Walmart executive Hank Mullany is named president of Toys “R” Us, U.S.

October 2013: 17-year Toys “R” Us veteran Antonio Urcelay is named chairman and CEO after serving in an interim role for five months.

For Toys “R” Us chairman and CEO David Brandon, it’s all about having a successful holiday in 2015 — a short-term goal that he believes will pave the way to leveraging longterm opportunities.

There has been a bit of controversy lately regarding Urban Outfitters’ recent request that some of their salaried employees “volunteer” to fill normally hourly roles in fulfillment centers and retail outlets.

Whether it’s a complete remodel or just a refresh, retailers have a variety of options — and decisions to make — when it comes to updating their store interiors. BrandPoint Services’ Steve Hearon talked with Chain Store Age about store update programs.

What are some of the most common mistakes retailers make when undertaking a refresh, remodel or rebranding program?

Some parts of the country are still waiting for economic recovery, but the Northeast is already enjoying a return to financial prosperity.

The Northeastern U.S. offers a consumer base that is better educated and wealthier than that of many other areas. As a result, vacancies in Northeast centers tend to be low, giving landlords leverage in determining rents and tenant mixes.

Company HQ: New York City

Company Website: www.olshanproperties.com