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Survey: Retailers see big benefit in individualized customer experiences
Retailers estimate they could earn an extra 10% in revenue — which translates into $100 million annually for a $1 billon company — by offering customers and employees a highly individualized experience.
That’s one of the key retail takeaways of new report by Oracle, which surveyed 300 C-level executives across 10 industries to understand how prepared organizations are to address the fact that consumers increasingly expect, and even demand, to have it their way—whether shopping, communicating, working, or enjoying leisure time.
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Exclusive: Deckers Brands sees the future of marketing
When it comes to marketing spending, Deckers Brands is doing more with less.
The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.
