Strategy

Omnichannel adoption is a prerequisite to remain relevant in today’s retail world. Yet, many retailers are still missing the mark.   That is the message delivered in “Five Insights into the Omnichannel Landscape,” a benchmark report from eTail East and WBR Digital.  The study reveals progress among multiple retail sectors, including specialty retail, apparel, and high-end fashion apparel, among others.  

In a move to spur its digital transformation, Toys “R” Us has appointed Amit Poddar to head up its digital engineering team.   Poddar is joining the toy retailer as senior VP, chief software architect. The addition is the latest strategic move within the company’s massive digital transformation, a project that is focused on integrating technology into every part of the business, and creating a more customer-centric operation.   

Toys “R” Us is looking to shake up its store experience.   The retailer has opened a new “experience-driven” prototype in Santa Ana, California, near South Coast Plaza, The Orange County Register reported.      

Lumber Liquidators has not had much luck getting its top executives to stick around as of late.   The company's chief compliance officer, Ray Cotton, quietly resigned in May of 2015.   Then, in November, it elected John Presley as chief executive -- the second time that year it had to change CEOs.  

When retail consisted mainly of brick and mortar stores, the role of the chief merchandising officer (CMO) focused almost exclusively on selecting merchandise, designing display strategies and planograms and driving category performance. This role was typically held by people who rose into the role as buyers. That’s because buyers first and foremost excel at spotting the next hottest trend while also having a keen eye on the dollars and cents side of the business.   

Chain Store Age will sponsor a webinar on one of the most important issues facing store retailers: How to give frontline store associates the critical knowledge they need to drive sales and customer satisfaction.     

Watch out Hallmark. A popular British greeting card  and stationery brand has designs on the U.S. market.   Paperchase is planning to open two freestanding stores in the United States next year, both in Chicago, The Telegraph reported.         Currently, the brand supplies Target and Staples with private-label greeting cards.      

In the summer of 2016, Pokémon Go was everywhere. And as players traversed the globe in search of the game’s titular critters, they were also wandering into new legal territory. Although the craze now appears to have subsided, the game’s sudden popularity raised intriguing legal questions that will inevitably affect the future of mobile applications and their relationship to retail businesses.  

The bankruptcy of South Korean shipping giant Hanjin Shipping is forcing retail chains to spend lots of extra cash to get their goods through ports to warehouses in time for the holiday shopping season, the Los Angeles Times reported.   

New York & Company appointed Michelle Pearlman as executive VP, e-commerce and chief marketing officer.   Pearlman, a member of the company’s board of directors since 2011, has resigned from her duties as a director to lead the company’s omnichannel strategy. In her new role, she will be responsible for the apparel retailer’s e-commerce business, as well as all marketing and visual aspects of the chain’s integrated omnichannel strategy.