Marketing

North Bergen, N.J. – Vitamin Shoppe Inc. expects to open about 60 new stores during fiscal 2015. This plan follows a successful fourth quarter of fiscal 2014, with a net income increase of 3% to $11.6 million from $11.2 million the same period the prior year.

A lower selling, general and administrative (SG&A) rate helped boost net income. Total net sales increased 13% to $290.1 million compared to $256.4 million. Same-store sales grew 1.7% and e-commerce same-store sales rose 5.6%.

Norcross, Ga. - Waffle House Inc. is partnering with mobile app-based shipping platform to become the first official “Roadie Roadhouse.” Roadie connects people with items to send with drivers who are already heading in the right direction.

Waffle House will offer Roadie drivers free food and beverages at its more than 1,750 restaurants in 25 states, and provide a meeting location for drivers and senders. Roadies get a free waffle upon downloading the app and a free beverage when they're making a delivery.

Los Angeles - American Apparel Inc. has named Thoryn Stephens as chief digital officer, a newly created position, and Cynthia Erland as senior VP of marketing. Both Stephens and Erland will assume their roles on March 9 and will report to CEO Paula Schneider.

Irvine, Calif. -- America's largest western and work wear retailer, Boot Barn, will open a store on March 6 at Arapahoe Crossing in Aurora, Colorado.

The new location will be the company's ninth store in Colorado and the 15th new store opened during this fiscal year.

With the opening of the new store in Aurora, Boot Barn has 166 stores from coast to coast.
 

Lingerie retailer Frederick’s of Hollywood is reportedly closing at least 31 of its 93 stores as part of a broader re-engineering effort. 

According to the Wall Street Journal, Great American Group is overseeing liquidation sales at 31 stores, including the flagship location in Los Angeles. The number of stores to be shuttered may rise slightly.

Jackson, Miss. – Fast-casual restaurant chain Newk's Eatery is expanding to Columbia, South Carolina, as part of growth plans that include nearly 30 new corporate and franchised stores in 2015. The Columbia expansion is in partnership with its newest franchisees, Chris and Pam Corn.

The Corns will open their first Newk's in City Market in the Vista in late 2015 and have plans to open two additional locations in Columbia and the surrounding area.

Chicago -- Skincare products retailer H2O+ announced the appointment of Joy Chen as the company's new president and CEO.

Chen most recently served as the CEO of YES TO Inc. where she managed the YES TO skin and bodycare portfolio’s expansion of North America and International distribution. She brings over 20 years of industry experience and a proven track record of driving sales and profit growth, in demanding, complex turnaround situations.

PetSmart is hoping to stand out in the pet category with a new marketing campaign that celebrates “pethood.”

The campaign, called "Petsmart Partners in Pethood," explores how having a pet can be similar to having a child -- from potty training to feeding, bathing to doctors visits.