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Marketing

  • Amazon enters the smartphone ring

    Amazon has thrown its hat into the smartphone ring. At an event in its hometown of Seattle, the online retailer unveiled Fire, the first smartphone it has ever designed.

    In a marketplace that’s already crowded with the latest iPhones, Andriods and Blackberrys, Amazon has invested in two new technologies — Dynamic Perspective and Firefly — that make Fire a compelling product that won’t get lost in the mix.  

  • Garden Ridge to rebrand stores to At Home

    Plano, Texas -- Garden Ridge announced that it is investing $20 million to rebrand all of its stores to the At Home brand.

    "Our new name, At Home, better reflects our company's home décor heritage, as well as our aspirations for the future. By aligning our in-store transformation and merchandise offerings, the new brand best positions us to succeed as we move forward with our expansion strategy," said CEO Lee Bird.

  • Under Armour to open its biggest store to date, in Chicago

    Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Avenue in Chicago’s Magnificent Mile.

    The location will feature nearly 30,000 sq. ft. of interactive retail space, and echo the retail concepts that the brand has successfully executed not only in New York, but also in its hometown in Baltimore, Maryland, and Tysons Corner in McLean, Virginia.

  • DSW to debut Yellow Box store concept in Miami

    New York -- DSW Inc.'s Affiliated Business Group and Yellow Box Corporation will open the first-ever Yellow Box store on June 20, at The Falls Shopping Center in Miami. The store opens on June 20.

  • Francesca's names former Dots exec as senior VP, head of stores

    Houston -- Francesca's Holdings Corp. announced the appointment of R. David Minnix, Jr., as senior VP and head of boutiques, effective  July 8.  

  • Stuart Weitzman fall campaign to feature Gisele Bundchen

    Designer shoemaker Stuart Weitzman has selected Brazilian model Gisele Bundchen to be the face of its fall advertising campaign.

    Set to launch in the U.S., Europe and Asia, the advertising campaign will feature black-and-white photos of Bundchen shot by photographer Mario Testino, whose work has appeared in Vogue and Vanity Fair.

  • Go Daddy touts online potential in IPO filing

    Who doesn’t have a website these days? Plenty of small business, according to Go Daddy, the domain name registrar looking to convince investors of its untapped growth potential ahead of a public stock offering.

    Even though Go Daddy already has 57 million domain names under management and 12 million customers, the company contends only about half of the nation’s 28 million small businesses have a Web site. In addition, Go Daddy’s 57 million domain’s represent about 21% of the 270 million domain names registered world wide.

  • DSW’s Affiliated Business Group to open Yellow Box concept store

    DSW’s Affiliated Business Group (ABG) division and Yellow Box Corporation have partnered to open a Yellow Box concept store at The Falls Shopping Center in Miami, Florida, Friday, June 20.

    Yellow Box plans to host a grand opening event with Lucky Magazine on the afternoon of Saturday, June 28. The company also plans to open two additional stores in Southern California at the Topanga  and Sherman Oaks shopping centers in August.

    Yellow Box is a leading women's footwear wholesaler notable for jeweled sandals and fashion footwear for women.

  • Garden Ridge rebranding to At Home

    The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

  • 7-Eleven to make Middle East debut, in Dubai

    Dallas -- 7-Eleven has signed a master franchise Agreement with Seven Emirates Investment LLC to develop and operate 7-Eleven stores in the United Arab Emirates (UAE). The expansion marks the company's first entry into the Middle East region.
       

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