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Marketing

  • Coach to open Paris flagship

    New York -- Coach announced it will open its first Paris flagship, timed to coincide with the brand’s 75th anniversary. The store, located on the famed Rue Saint-Honoré, is expected to open this fall.

  • Dick's Sporting Goods scores with omnichannel

    The CEO of Dick’s Sporting Goods says the growth of the retailer’s omnichannel network and improved marketing led to better-than-expected earnings in the fourth quarter.

    Edward Stack, chairman and CEO at Dick’s, said the company reported a profit of $156 million, or $1.30 a share, up from a profit of $139 million, or $1.11 a share, a year earlier. Revenue grew 11% to $2.16 billion. Same store sales jumped 3.4%.

  • Stage Stores boosts Q4 profit, will close 10-20 stores

    Houston – A dropping cost of sales helped Stage Stores Inc. boost net income 76% to $43.72 million in the fourth quarter of fiscal 2014, up from $18.26 million the same quarter a year earlier. Net sales climbed 6% to $524.89 million from $492.54 million, and same-store sales rose 6.4%.

    Stage Stores plans to close 10-20 stores and open two new stores during fiscal 2015.

  • Target appeals to Hispanic shoppers in new marketing campaign

    Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

    The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

    According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

  • Stage stores acts on growth strategy

    Stage Stores' approach to operating department stores in small to mid-sized towns enabled the company to grow holiday season sales and profits faster than some of its big city rivals.

    The company’s 853 departments stores, operating under the banners of Bealls, Goody’s, Palais Royal, Peebles and Stage, grew sales 6.6% to $525 million and profits from continuing operations increased 35% to $43.7 million during the fourth quarter ended Jan. 31. Same store sales increased 6.4% and the company’s e-commerce business grew 30%.

  • Fitch names Hermann Behrens to new post of CEO, North American

    New York -- Retail and brand consultancy Fitch has appointed Hermann Behrens to the newly created role of CEO, North America, effective immediately. Behrens will lead the business out of Fitch’s newly established office in New York.

    Behrens will be responsible for expanding Fitch’s reputation and client base in North America. He will work closely with the management teams at the company’s design studio in Columbus, Ohio and its architecture and engineering practices in Phoenix, Atlanta and Irvine.

  • Justice still a struggle for Ascena Retail Group

    Justice continues to be a drain on the Ascena Retail Group, as the company reported a drop in same store sales for the second quarter.

    The operator of Justice, as well as stores under the Lane Bryant, Cacique, Maurices, Dressbarn, and Catherines brands, said combined same store sales declined 2% during its second quarter of fiscal 2015 ended Jan. 25 due to sluggish sales at Justice.

  • Report: Best Buy services president will leave company

    Minneapolis – Christopher Askew, president of Best Buy services, is reportedly leaving the company. According to the Wall Street Journal, Askew is leaving his post overseeing Best Buy’s Geek Squad technology services offering less than two years after he was hired from NCR Corp.

    An internal company memo indicates CEO Hubert Joly will oversee the services organization on an interim basis. Best Buy confirmed the memo. The retailer has been expanding its showroom floor space as services sales have been declining.
     

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