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Marketing

  • Study: Costco, Amazon tops in customer loyalty

    Costco, Amazon.com and Apple rank highest in customer loyalty, according to this year’s Net Promoter Consumer Study.

    The study ranks more than 220 brands, such as Costco, Amazon.com, Apple and more across 22 U.S. industry sectors, including financial services, insurance, technology, online entertainment, retail stores, electronics, travel and hospitality, and telecommunications.

  • PetSmart revamps senior leadership

    Phoenix – PetSmart Inc. has named six new executives to its senior leadership team.  The additions reflect the first major hires by PetSmart’s newly installed president and CEO, Michael Massey.

    Joining the Company are: Eran Cohen, executive VP of customer experience; Ron Cooperman, executive VP of strategy, Initiatives and real estate; Ted Passig, executive VP of buying and sourcing; Phil Vostrejs, executive VP of merchandise planning allocation, distribution and supply chain; and Brian Amkraut, senior VP of real estate.

  • Ann Taylor exec is the new chief at Justice

    Ascena Retail Group has named Brian Lynch, a 35-year fashion and retail industry veteran, as president and CEO of its Justice stores<span style="color: rgb(54, 54, 54); font-family: open_sansregular, Arial, Helvetica, sans-serif; fo

  • Mom-and-Pops Are Cool Again

    By Dan Goldman, Kurt Salmon

    Just like bell-bottoms and leg warmers, mom-and-pop retailers are back. Not long ago, it seemed like they would be permanently relegated to some dusty attic space, a relic fighting for relevancy.

    Big-box stores put them there. Between 1992 and 2014, the share of U.S. retail stores owned by companies with fewer than 500 employees fell 13%.i That’s because big boxes promised lower prices and a wider assortment, points brought home by large mass market advertising campaigns.

  • Ex-Macy's exec to join Christopher & Banks board

    Christopher & Banks Corp. has named a former Macy's executive to its board of directors.

  • Macy's adds a big CEO name to its board

    John A. Bryant, chairman, president and CEO of Kellogg Co., has been elected to the Macy’s Inc. board of directors.

  • Christopher & Banks names former Pantry CEO to board

    Minneapolis - Christopher & Banks Corp, has named Edwin J. Holman to its board of directors, following a search process with the assistance of a national search firm. Holman’s election increases the number of board members to nine and the number of independent directors to eight.

    Holman is also expected to be a nominee for election at the company’s next annual meeting of stockholders. Holman, 68, served as interim CEO of The Pantry Inc. from October 2011 until March 2012.

  • Sears thinks ‘dirty’ to drive brand growth

    Sears has teamed up with organizers of a next-generation athletic event that involves slogging through mud to promote its best-selling Kenmore brand in stores, online and via social media.

    The Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the Dity Girl Mud Run, the original women-only national 5K obstacle and race event.

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