Seattle – Online specialty footwear retailers Shoes.com, OnlineShoes.com and Shoeme.ca will now be known as Shoes.com. Despite the new parent brand, OnlineShoes.com and Shoeme.ca will continue to operate under their individual names.
"Today's shopper is overwhelmed with choices,” said Roger Hardy, CEO of Shoes.com. “Our goal is to provide them with a personalized experience that takes the guesswork out of shoe and apparel shopping, while making it easy and fun. As one united brand, we're committed to creating a world-class shopping experience that sets Shoes.com apart from the competition."
Shoes.com has also introduced its second original footwear line called Hardy Design Works, a lifestyle brand focused on high quality materials and a modern design.