Marketing

REI is looking to increase sales to its stores by joining the National Park Service on a campaign to lure more visitors to America's national parks.

In its role as "Official Outdoor Retailer" of the National Park Centennial celebration, the co-op aims to inspire, guide and outfit people with a passion to explore these national treasures more deeply.

Santa Monica, Calif. -- Online fashion fave Nasty Gal has opened its second brick-and-mortar location, on Third Street Promenade in Santa Monica, California. At 6,500 sq. ft., the new store is nearly triple the size of the retailer’s first location, on Melrose Ave. in Los Angeles, and is filled with neon accents and kitschy-but-hip accents.

Dollar General is thinking digital this spring with a new way to appeal to coupon-clipping customers.

The retailer is launching a new digital coupon program called Fast Way to Save that offers customers approximately $200 each week in online coupon savings now through April 19.

Customers will see additional weekly specials on dozens of discounts on Easter merchandise and a buy-one, get-one free sale on select apparel and accessories, as well as its everyday low prices on thousands of items throughout the store.

Washington, D.C. - An Obama administration proposal to expand overtime and redefine what it means to be a restaurant or retail manager may harm mangers’ career paths and undermine the quality of customer service they are able to provide. According to a new survey 200 salaried retail and restaurant managers conducted for the National Retail Federation (NRF) by GfK Research, 81% of respondents said there would be an adverse impact on customer service.

Cincinnati -- Macy’s announced that Bloomingdale’s plans to open a 150,000-sq.-ft., three-level location in fall 2018 in an all-new shopping, dining and entertainment center being developed in Norwalk, Connecticut, by General Growth Properties.

“This spectacular new shopping center will be a distinctive and upscale destination for Fairfield County and surrounding areas, prominently positioned at I-95 and Highway 7,” said Tony Spring, chairman and CEO of Bloomingdale’s.

Seattle – Online specialty footwear retailers Shoes.com, OnlineShoes.com and Shoeme.ca will now be known as Shoes.com. Despite the new parent brand, OnlineShoes.com and Shoeme.ca will continue to operate under their individual names.

Costco, Amazon.com and Apple rank highest in customer loyalty, according to this year’s Net Promoter Consumer Study.

The study ranks more than 220 brands, such as Costco, Amazon.com, Apple and more across 22 U.S. industry sectors, including financial services, insurance, technology, online entertainment, retail stores, electronics, travel and hospitality, and telecommunications.

Phoenix – PetSmart Inc. has named six new executives to its senior leadership team.  The additions reflect the first major hires by PetSmart’s newly installed president and CEO, Michael Massey.

Joining the Company are: Eran Cohen, executive VP of customer experience; Ron Cooperman, executive VP of strategy, Initiatives and real estate; Ted Passig, executive VP of buying and sourcing; Phil Vostrejs, executive VP of merchandise planning allocation, distribution and supply chain; and Brian Amkraut, senior VP of real estate.