Marketing

While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

Plano, Texas -- J.C. Penney Company has named consumer marketing executive and board member Mary Beth West as executive VP and chief customer and marketing officer, effective June 1. She replaces Debra Berman, who resigned as CMO after less than two years with the retailer.  West will be stepping down from the board to assume the new role.

Wellesley, Mass. - Regional grocery chain has opened its flagship Downtown Crossing Boston supermarket in the newly restored Burnham Building. Roche Bros. is the first large-scale grocery store to be built in Boston's Downtown Crossing.

Plano, Texas – J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.

Since the exclusive partnership launched in 2006, more than 500 Penney stores now feature a full-service Sephora offering.

Matthews, N.C. - Family Dollar Stores Inc. has announced the passing of Mark R. Bernstein, a member of the company's board of directors, on April 27. Bernstein was among Family Dollar’s longest tenured board members, having joined the board in 1980.

Bernstein most recently served as lead director from 2004 to January 2013.

Seattle – Amazon.com is launching yet another new marketplace. Amazon Business provides access to hundreds of millions of products, as well as business-only selection and pricing.

Amazon Business customers will also receive free two-day shipping on tens of millions of eligible items, multi-user business accounts, custom spending approval workflows, integration with third-party procurement solutions, automated tracking of tax exemptions, dedicated customer support, order tracking, and corporate credit options.

The CEO of Overstock.com says the majority of its sales are coming from mobile as the Internet retailer reported a $1.2 million decrease in profit for the first quarter.

San Diego - After a successful pilot in Boston and San Francisco, Petco is expanding its partnership with Instacart. Beginning April 28, customers in 14 metro areas served by Instacart can order from Petco stores and have everything delivered in as little as one hour.

Instacart currently serves 15 metro areas: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland (OR), San Francisco, San Jose, Seattle and Washington, D.C. The company plans to add several more cities before the end of 2015.