Marketing

Executives at Abercrombie & Fitch Co. think that taking the sex out of its ads will solve the retailer's traffic problems, according to new reports. But the retailer may have more work to do than just firing the beefcake models.

New York -- Hudson’s Bay and Lord & Taylor President Liz Rodbell is among a group of high powered female executive due to be honored as Outstanding Mothers at a New York City event on May 7 emceed by HSN CEO and 2010 Outstanding Mother honoree Mindy Grossman.

Other honorees include Meredith Vieira, host and executive producer, “The Meredith Vieira Show”; Joanna Coles, editor-in-chief, Cosmopolitan and editorial director, Hearst Magazines; and Dee Ocleppo Hilfiger, designer, creative director at Dee Ocleppo.

Office Depot will urge its stockholders to support a merger with Staples by asking them to vote in favor of the $6.3 billion acquisition by Staples at an annual meeting, according to a regulatory filing.

Hudson’s Bay and Lord & Taylor President Liz Rodbell is among a group of high powered female executive due to be honored as Outstanding Mothers at a New York City event on May 7 emceed by HSN CEO and 2010 Outstanding Mother honoree Mindy Grossman.

Other honorees include Meredith Vieira, host and executive producer, “The Meredith Vieira Show”; Joanna Coles, editor-in-chief, Cosmopolitan and editorial director, Hearst Magazines; and Dee Ocleppo Hilfiger, designer, creative director at Dee Ocleppo.

Sunbury, Pa. — Weis Markets has promoted Brent Mertes to regional VP where he will oversee the day-to-day operations of 51 stores located in South Central Pennsylvania, Maryland and West Virginia.

He will report to David Gose, senior VP, operations.

New Albany, Ohio – Michael Jeffries, former CEO of Abercrombie & Fitch Co., reportedly did not walk away empty-handed when he retired from the company in December 2014. According to the Columbus Business Journal, Jeffries obtained at least $27 million in cash and other benefits.

Milan, Italy – Google Glass may not be dead, after all. According to the Wall Street Journal, global vertical eyewear retailer Luxottica Group is partnering with Google to release a new version of Google Glass in the near future.

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

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