NRF hires political affairs expert as VP retail programs

Washington, D.C. - The National Retail Federation has hired Mary Heitman as VP of retail programs. Heitman comes to NRF from the Trust for the National Mall, where she served as director of events and deputy director of development.



In that role, Heitman managed corporate sponsorships and events designed to increase donor engagement, identified and cultivated prospects, and leveraged relationships in the government affairs and corporate community. Prior to the Trust for the National Mall, she owned and operated a private marketing and fundraising firm and served as finance director for the Republican National Committee.



At NRF, Heitman will be responsible for expanding and managing key strategic initiatives and programs within the organization’s communities, including Shop.org, the Association for Retail Technology Standards, marketing, loss prevention and IT.