Marketing

Macy’s will finally unveil its off-price business model in the fall by opening four new stores in the New York City area under a name that might not be so unfamiliar to loyal customers.

New York -- Himmel + Meringoff and The Swig Company, co-owners of 1460 Broadway, announced that Foot Locker has signed a 15-year lease to occupy the building’s entire 36,000-sq.-ft., four-level retail space which has been designated as 8 Times Square.

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

The chain says it will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Sept. 3 with a 6 p.m. kickoff.

New York -- Aimee Soft, a Tel Aviv-based software company, has become an affiliate member of The O Alliance, adding a service that helps brands identify products most likely to result in online transactions.

A major Canadian grocery chain has a new partner in its quest to improve its omnichannel capabilties.

Metro Inc. has partnered with XCCommerce Inc. to install XCCommerce’s Promotion Solution Suite in support of Metro’s omnichannel promotion and targeted coupon strategy.

Guitar Center has teamed up with Grammy Award-winning musician-DJ-producer superstar Zedd on an innovative omnichannel promotion to give aspiring musicians the chance to take their careers to the next level.

Sam’s Club is toasting the grand opening of its newest club in Oklahoma with thousands of dollars in community grants and special appearances by politicians and celebrities.

The new Sam’s Club at 1705 S. Broadway Ave. in Moore, Okla., opens May 7 following an 8 a.m. grand opening ceremony. The company says the grand opening celebration will focus on the company’s commitment to the local community. “We’re so happy to be part of the community and look forward to giving back whenever we can,” said Club Manager Farrokh Moinian.

Sunnyvale, Calif. -- Boomerang Commerce, a provider of omnichannel pricing technology, announced that Office Depot, Sears, and Groupon have deployed Boomerang’s Price Perception Index and rapid pricing testing platform.

Boomerang enables revenue growth and protects margins by rapidly analyzing, testing and deploying smart pricing, inventory and assortment strategies.

In addition, Boomerang unveiled two executive hires to help scale the team and the company’s global sales and marketing efforts.