Marketing

The Vitamin Shoppe is hoping to attract more health-conscious shoppers by sponsoring a health expo this month at all 700 of its stores.

All Vitamin Shoppe stores across the country will host a "Share the Health" Expo from 11 a.m. – 2 p.m. Each store will provide samples of healthy goodies, offer consultations with local wellness partners, plus tips and recipes for healthy living this summer. The first 50 shoppers at each store will receive a free gift bag with product samples from a selection of brands.

Xcel Brands Inc. has appointed a veteran marketing executive of Target to the Xcel board of directors.

"We are thrilled to have Michael Francis join our board of directors," said Robert D'Loren, chairman and CEO of Xcel Brands Inc. "Michael brings incredible marketing, leadership, innovation, and extensive branding experience to our Board and Xcel, and we look forward to working with him in this new capacity." 

Walmart is reportedly raising starting wages for more than 100,000 U.S. department managers and workers in its deli and other specialized departments.

According to the Associated Press, Walmart told the AP that department managers of complex and service-oriented jobs in areas like produce, electronics and auto care, will start at $13 per hour and top out at $24.70 per hour, beginning next month.

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St. Petersburg – HSN Inc. is partnering with the Card Services division of Alliance Data Systems Corp. (ADS) to provide private label credit card services for its Cornerstone business unit. Alliance Data will develop loyalty-driven card programs for five of Cornerstone's seven multichannel brands -- Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements – each incorporating a tailored approach for their unique customer base.

Fayetteville, Ark. -- Walmart U.S. on Wednesday announced that it is making a small but “significant” change to its employee name badges as part of its renewed commitment to associates.

“I'm proud to say that we're bringing back ‘Our People Make the Difference’ on our badges. These words are just as important today, and to our future, as they ever were,” said Walmart U.S. COO Judith McKenna.

Staples is empowering students to "Make Innovation Happen” with a new program that promotes research, collaboration and entrepreneurial thinking.

The retailer's Designed by Students program will allow students from two middle schools, MS88 in Brooklyn, N.Y., and Ron Clark Academy in Atlanta, Ga., to participate in a curriculum to foster creative thinking and teach students about designing innovative products. The program provides an original, educational experience to students. Staples is donating $50,000 to both schools as part of the program.

Ace Hardware Corp. has promoted a 25-year employee to the position of vice president of information technology.