Marketing

New York -- Associated Foods Stores president Robert Sigel announced that Zulema Wiscovitch has joined the company as executive VP and chief administrative officer.

Palo Alto, Calif. – HP plans to separate into two new publicly traded Fortune 50 companies: one comprising HP’s enterprise technology infrastructure, software and services businesses, which will do business as Hewlett-Packard Enterprise, and one that will comprise HP’s personal systems and printing businesses, which will do business as HP Inc. and retain the current logo.

Menomonee Falls, Wis. - Kohl’s Department Stores is launching a new omnichannel loyalty program called Yes2You Rewards in stores and online nationwide. The program is designed to offer personalized “incentives and surprises,” as well as points for every in-store and online purchase.

Cincinnati - Phillips Edison–ARC Shopping Center REIT Inc. acquired 11 grocery-anchored shopping centers during third quarter 2014. The company's portfolio now consists of 131 properties located in 27 states and leased to 38 leading grocery store anchors.

The 11 grocery-anchored shopping centers acquired during the third quarter to date expanded the company's presence in 10 states: California, Colorado, Florida, Georgia, Massachusetts, Michigan, North Carolina, Ohio, South Carolina and Tennessee.

Dublin, Calif. - Ross Dress for Less will open a new store in the Philadelphia area on Oct. 11. The store is located in Pilgrim Gardens in Drexel Hill.  

This new opening is part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year.

Party City has promoted Gregg A. Melnick to president of Party City Holdings, effective immediately. Party City Holdings is the parent company of the Party City Retail Group and Amscan Inc., among other entities. Most recently, Melnick was president of the Party City Retail Group.  

New York – Aeropostale Inc. plans to launch the Aeropostale and P.S. from Aeropostale brands in Chile through a licensing agreement with Sociedad Comercial Grupo Yes S.p.A. ("Grupo Yes").

Aeropostale's expansion plans in Chile include the opening of standalone stores, department stores and multi-brand stores in select locations across Chile beginning in spring 2015. The Company's first Aeropostale store is scheduled to open in Parque Arauco in Santiago in October. P.S. from Aeropostale stores are expected to open beginning in early 2015.

Elmsford, N.Y. - Party City has promoted Gregg A. Melnick to the position of president of Party City Holdings, effective immediately. Party City Holdings is the parent company of the Party City Retail Group and Amscan Inc., among other entities.  

Most recently, Melnick was the president of the Party City Retail Group. Melnick will partner with all of the key department heads across both the retail and wholesale divisions to provide the leadership to strengthen the brands and create opportunities for greater collaboration.

Dublin, Calif. - Ross Dress for Less will open two new stores in Illinois on Oct. 11. The stores are located in Hickory Point Mall in Decatur and Times Square Mall in Mount Vernon.  

These new openings are part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year. 

New York - RKF has arranged two leases totaling 2,680-sq.-ft. at 1200 Madison Ave. on the Upper East Side of Manhattan with beauty retailer Bluemercury and upscale Scotland-based knitwear company Brora. The new Bluemercury, scheduled to the week of Oct. 6, will occupy 1,705-sq.-ft. and will be the brand’s second location on the Upper East Side.