Marketing

Sterling, Va. – Sixty-four percent of millennial graduates shopped at Target in the last three months, according to new data by Neustar, Inc. The real-time information services and analytics provider uncovered the buying behavior insights of recent millennial graduates and their preferences.

Some insights include:

The Vitamin Shoppe is hoping to attract more health-conscious shoppers by sponsoring a health expo this month at all 700 of its stores.

All Vitamin Shoppe stores across the country will host a "Share the Health" Expo from 11 a.m. – 2 p.m. Each store will provide samples of healthy goodies, offer consultations with local wellness partners, plus tips and recipes for healthy living this summer. The first 50 shoppers at each store will receive a free gift bag with product samples from a selection of brands.

Vera Bradley Inc. has hired an executive with the Fossil Group to be its new chief marketing officer.

Vera Bradley announced that Theresa Palermo has been named CMO and will join the company on June 22. 

Fremont, Calif. - The Men's Wearhouse, Inc. has named Ben Baum as executive VP and chief digital officer, reporting to Doug Ewert, CEO. In this newly created position, Baum will lead all digital and omnichannel commerce and initiatives across digital, mobile and emerging platforms.

Baum previously served as chief digital officer of Bebe Stores Inc.; head of business development, multichannel retail, shopping at Google Inc.; and several merchandising positions at Target, including women's apparel and segmentation merchandising.

Wayne, N.J. -- Toys "R" Us on Tuesday named David A. Brandon, 63, the former chief executive of Domino’s Pizza, as its new chairman and CEO, effective July 1, 2015. He will succeed company veteran Antonio Urcelay, who was named CEO in November 2013, who is retiring from the retailer.

As more retailers look to offer curated merchandise to shoppers, Lands' End has launched a new microsite allowing customers to shop products selected by "guest editors".

Washington, D.C. - The National Retail Federation (NRF) is hiring Mark Mathews as VP of research development and industry analysis. Mathews will develop, evaluate and direct research initiatives for NRF’s Retail Research and Analysis Center, which was announced in April.

Mathews brings more than two decades of research strategy and management experience to his new post.

Kohl’s is joining Walmart and other retailers in stepping up to help with flood relief efforts in Texas and Oklahoma.

Kohl’s has announced it will be donating $100,000 to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas. In addition to a financial contribution, Kohl’s encourages its associates to volunteer in support of cleanup efforts through its Associates in Action volunteer program.