Marketing

LAKELAND, Fla. — Publix Super Markets may be considering opening a smaller-store format, according to a report in The Gainesville Sun.

Shoe Carnival is planning to open smaller stores to leverage untapped markets in smaller communities, as well as the company's omnichannel capabilities.

Liberal economist and New York Times columnist Paul Krugman and Bloomberg financial columnist Barry Ritholz weighed in this week with points of view on Walmart’s recent investment in wages and other changes to improve worker satisfaction.

Both took shots at the company by revisiting some of the negative characterizations of how Walmart treats workers that have been repeated so often they have taken on a life of their own.

Krugman offer a more technical view on the company’s actions while Ritholz took more of a snarky approach.

Toys”R”Us says it is making steady progress with its “TRU Transformation” strategy despite a decline in same store sales in the first quarter.

Same store sales for the first quarter ended May 2 fell 2.3% primarily because of what the company said was "a planned decrease in promotional activity.'' International same store sales rose 1.2%, lifted by increases in the learning and core toy categories. Total sales declined by $154 million to $2.32 billion.

London, U.K. — Gordon Brothers Europe (GBE), a firm specializing in restructurings for the retail, commercial and industrial sectors, has named Heinz Weber as president, overseeing the European subsidiary of Gordon Brothers Group. Weber has more 10 years of leadership experience with GBE, including managing director, head of D-A-CH (Germany, Austria, Switzerland), in a 20-plus-year career.

Kmart has overhauled its marketing team by making several personnel changes and replacing its CMO with a veteran from DSW.

According to Ad Age, the company has named Kelly Cook as its new chief marketing officer after Mark Andeer left the company.

Cook will be leading the company's "omnichannel transformation," according to Ad Age.

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Walmart Stores, Inc., president and CEO Doug McMillon invoked a baking metaphor at a retail conference in Northwest Arkansas this week to describe the company’s merchandising philosophy and approach to offering customers every day low prices.

Menomonee Falls, Wis. — Kohl’s on Thursday announced a series of organizational changes, including the promotion of Michelle Gass to the newly created principal officer position of chief merchandising and customer officer. Gass joined Kohl’s in 2013 as chief customer officer from Starbucks, where she is credited with playing a key role in the coffee giant’s turnaround  several years back.