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Marketing

  • Gordon Brothers Europe names veteran executive as president

    London, U.K. — Gordon Brothers Europe (GBE), a firm specializing in restructurings for the retail, commercial and industrial sectors, has named Heinz Weber as president, overseeing the European subsidiary of Gordon Brothers Group. Weber has more 10 years of leadership experience with GBE, including managing director, head of D-A-CH (Germany, Austria, Switzerland), in a 20-plus-year career.

  • Report: Kmart hires new marketing chief

    Kmart has overhauled its marketing team by making several personnel changes and replacing its CMO with a veteran from DSW.

    According to Ad Age, the company has named Kelly Cook as its new chief marketing officer after Mark Andeer left the company.

    Cook will be leading the company's "omnichannel transformation," according to Ad Age.

    Read more by clicking here.

  • Walmart CEO McMillon wants cake with icing

    Walmart Stores, Inc., president and CEO Doug McMillon invoked a baking metaphor at a retail conference in Northwest Arkansas this week to describe the company’s merchandising philosophy and approach to offering customers every day low prices.

  • 99 Cents Only posts a steep profit loss

    The CEO of 99 Cents Only Stores Inc. says he's confident that the company's core business strategy remains strong despite a sharp drop in net income in the first quarter.

  • RILA urges Congress to approve trade promotion authority

    Arlington, Va. — The Retail Industry Leaders Association (RILA) is publicly urging members of the U.S. House of Representatives to approve H.R. 1314, a bill to renew Trade Promotion Authority (TPA) and extend Trade Adjustment Assistance (TAA) legislation. The bill is scheduled for vote June 12.

  • Former JCPenney CMO lands at Yahoo

    Yahoo has named the former marketing chief at JCPenney as its new senior vice president consumer marketing.

    Debra Berman will be joining Yahoo as our new Senior Vice President of Consumer Marketing, reporting to me. Berman will join the Yahoo marketing team on July 6, bringing with her more than two decades of marketing experience.

  • TPN’s Bentonville office eyes greater growth

    The TPN division of global marketing and corporate communications giant Omnicon has worked with Walmart and its supplier community for more than 10 years and now that it has a physical presence in Northwest Arkansas the retail marketing agency is ready for some serious growth.

    TPN, which stand for The Promotion Network, is part of Omnicon’s Diversified Agency Services division. TPN recently open an office in Bentonville and tapped John Meyer to lead the organization which is part of TPN’s 300 person organization with nine offices nationwide.

  • Troubles mount at J. Crew amid fashion misses, high prices and big debt

    New York — The formerly high-flying J.Crew Group has come down to earth, a victim of fashion miscues and the new competitive landscape. What’s more, the retailer has $1.5 billion in debt on its books, the New York Times reported. Click here for the story.
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