Skip to main content

Marketing

  • Another brand is going brick-and-mortar

    New York -- Put your dukes up: Everlast Worldwide is going to open physical stores.

    Everlast Worldwide, a global leader in the design, manufacturing, licensing and marketing of authentic boxing equipment and apparel, will open its first-ever U.S. stores this summer. The company, whose roots date back to 1910, will open three locations in Florida, at Westfield Broward Mall in Plantation, Pembroke Lakes Mall in Pembroke Pines, according to Licensemag.com.

  • Campbell Soup, Pick n Pay execs named to Consumer Goods Forum board

    The Consumer Goods Forum has elected two new board members with broad packaged goods and retail experience.

    Denise Morrison, president and CEO of Campbell Soup Company, and Gareth Ackerman, chairman of Pick n Pay, are joining the board. Morrison will chair the Manufacturer College of the board while Ackerman will chair the Retailer College. The pair will lead the CGF Board for two years, and replace outgoing co-chairs Dick Boer of Royal Ahold and Paul Bulcke of Nestlé. 

  • It's the season to put your game on at GameStop

    GameStop is kicking off summer in a big way with a five-week Twitter contest aimed at increasing customer engagement.

    The contest, called #SummerAtGameStop, is a five-week contest series designed for gamers to share their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships. The program encompasses five themed weeks: Never Met, Romance, Reunited, Game Night, and Rematch.

  • NRF: July 4 spending looks bright

    Washington, D.C. – Americans are feeling patriotic as July 4 approaches and putting their wallets where their feelings are. According to the National Retail Federation (NRF) 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.

  • 5 new imperatives for retail CMOs

    Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

    While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.

  • Walgreens digital exec heading to Lululemon Athletica

    New York -- A former Walgreens executive is heading to Lululemon Athletica. 

    Lululemon has named Miguel Almeida as executive VP-digital.

  • Bass Pro set to open 10th Florida store

    Bass Pro Shops will soon be fishing for new customers in Florida, as the retailer has set a date for its opening in the Tampa Bay area.

    According  to WFLA in Tampa, the retailer says it will open its doors at 10501 Palm River Rd. in Tampa on July 29.

  • Independent retailers winning in land of giants

    Market forces have driven consolation throughout all of retail and especially health care where Target recently sold its pharmacy business to CVS Health. How is it that 20,000 independent pharmacies continue to thrive in an increasingly complex health care world and what can other retailers learn from their experience.

X
This ad will auto-close in 10 seconds