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Marketing

  • Target names GM exec to new role

    Jacqueline Hourigan Rice will join Target Dec. 1 as the retailer’s SVP of risk and compliance after holding a similar role at General Motors.

    In her new role Rice will assume some responsibilities previously held by Ann Scovil who retired in March as vp of assurance, risk and compliance. Rice will also have responsibility for corporate security and Target’s suppliers. She will report directly to Target CEO Brian Cornell who joined the company in August.

  • The Gifted Barber Shop to open in Desert Square

    Tucson, Ariz. -- The Gifted Barber Shop is opening in the Desert Square Shopping Center located at the northeast corner of Golf Links and Kolb Roads in Tucson, Ariz.

     

    The new barber shop will be 1,200 sq. ft. and is grand-opening on Nov. 7.

     

    Craig Finfrock of Commercial Retail Advisors, LLC represented the landlord, 26 Palms Delaware, LLC and Sierra Industrial Park Delaware, LLC.

  • Irvine Company bringing Whole Foods Market to Santa Clara Square

    Santa Clara, Calif. --The Irvine Company announced that Santa Clara’s first Whole Foods Market is coming to Santa Clara Square, a unique office campus and specialty retail center being built at Great America Parkway and the 101 freeway in the heart of Silicon Valley.
  • SAP: Consumers say “shared values" drive brand loyalty

    Walldorf, Germany -- Nearly one-third of consumers say "shared values" as a reason they are loyal to a brand. According to an SAP survey of 3,000 American consumers age 18 and older, while email was cited as the most popular way to communicate with companies, almost half of customers (48%) said they had problems with delayed or no responses to email More than half of those surveyed (54%) would like, or may like, an offer of help before they have to ask for it.
  • Dynamic Signage

     

    By Lyle Bunn

     

    Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

  • Gap expanding footprint in China; testing virtual wall technology

    San Francisco -- Gap Inc. reported that it will surpass 100 Gap branded stores across mainland China, Hong Kong and Taiwan on Nov. 8 when the brand opens a location in Guangzhou. The milestone--reached less than four years after the first Gap store debuted in 2010--includes Gap and Gap Outlet stores.  
  • FedEx Office expands print offering

    Dallas -- FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.  
  • Guest Commentary: Update on Price Advertising Litigation

    By Lindsay Carlson, Adam Biegel and Kimyatta McClary, Alston & Bird LLP Over the past 18 months, there has been a significant increase in litigation and enforcement activity concerning comparative price advertising in the retail industry. Companies can face substantial reputational and cost consequences if targeted, and should consider examining their price advertising models and prepare to defend these models.
  • Guest Commentary: Update on Price Advertising Litigation

    By Lindsay Carlson,  Adam Biegel and Kimyatta McClary, Alston & Bird LLP   Over the past 18 months, there has been a significant increase in litigation and enforcement activity concerning comparative price advertising in the retail industry. Companies can face substantial reputational and cost consequences if targeted, and should consider examining their price advertising models and prepare to defend these models.  
  • New York & Company makes traffic investment

    New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

    The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

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