Marketing

Washington, D.C. - The National Retail Federation (NRF) is now a little less rosy in its sales expectations for 2015. The NRF has lowered its full-year retail sales forecast because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014.

However, NRF still expects sales will steadily increase through the remainder of the year. NRF forecasted in February that retail sales would grow 4.1% in 2015 from 2014, but today’s revision lowers the forecast to 3.5%.

Boasting a proprietary dynamic pricing algorithm, the new online shopping club Jet.com officially launched on July 21 with plans to reach a lofty sales milestone faster than other retailer.

Brooklyn, N.Y. - Home furnishings retailer West Elm will open its first South Carolina retail store in the Charleston on Aug. 13.

The nearly 10,000-sq.-ft. store will open with West Elm’s fall 2015 product assortment, a suite of complimentary design services and feature crafted goods by nine local artists and makers as part of West Elm’s “Local” initiative.

The new store is expected to bring an estimated 25-30 jobs to the Charleston community.

TigerDirect is encouraging consumers to unleash their inner geek with 18th annual PC Race.

The retailer has partnered with Intel to host the competition, which is set to kick off at QuakeCon 2015 in Dallas from July 23 to July 26. The first contestant to assemble and boot their high performance PCs in each regional race will win an all expenses paid trip to Miami to compete in the National Finals on Nov. 6 during Tech Bash.

Plymouth Minn. – Tile Shop Holdings Inc. had a successful second quarter of fiscal 2015, meeting Wall Street expectations for profit and beating them for revenue. Net income rose 20% to $4.8 million from $4 million the same period a year earlier, with higher pretax income compensation for increased expenses related to the opening of 12 new stores.

Wolverine Worldwide reported profit declines for the second quarter as the retailer shaved the number of stores it plans to close to 120.

Hoffman Estates, Ill. - Sears Hometown and Outlet Stores Inc. is getting a little love from its hometown. For the third consecutive year, Sears Hometown and Outlet Stores has been recognized as one of “Chicago's Best and Brightest Companies to Work For” by the National Association for Business Resources.

New York – Barnes & Noble Inc. is not playing around when it comes to digital retail or its Nook e-reader. The retailer has named Frederic D. Argir as VP and chief digital officer overseeing the e-commerce and Nook businesses, which are part of the retail division.

Argir joins Barnes & Noble from Toys ‘R Us Inc., where he also served as chief digital officer. Barnes & Noble also said that Mahesh Veerina, president of the Nook consumer business, will leave the company on Feb. 1, 2016.