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Jerry Shore promoted to CEO of Fred’s Super Dollar
The board of directors of Fred's Super Dollar on Thursday named Jerry Shore CEO of the company. Shore's promotion follows the board's receipt and acceptance of notification by Bruce Efird of his intention to leave the company upon the expiration of his employment contract.
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Study: Marketing execs have IT purchase power
Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.
According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.