Marketing

Calvin Klein is aggressively expanding its e-commerce capabilities in an effort to directly sell the brand in more than 20 countries by the end of 2016, the company announced.

Embattled retailer American Apparel Inc. is restructuring its board amid rumors that the company is evaluating an offer to sell itself at a hefty premium.

The company, which recently ousted its chief executive and founder Dov Charney, announced that Allan Mayer and David Danziger have stepped down as co-chairmen of the board and will be replaced by board member Colleen B. Brown as chairperson. Mayer and Danziger will continue to serve as members of the board and will retain their positions as chairs of the compensation and audit committees, respectively.

Belk Inc. has renewed its agreement with eBay Enterprise to manage multi-site customer support.

Belk first partnered with eBay Enterprise in 2008 with the launch of Belk.com. Since then, Belk has increased its online business significantly and eBay Enterprise has continued to support that growth by providing customer sales and service solutions through various contact channels.

RadioShack’s former marketing chief is joining At Home, the Texas-based home decor chain.

"Jennifer's retail experience coupled with her strong agency background will serve her well in her new role," said Lee Bird, CEO of At Home. "We're thrilled to have added an executive with her prowess to our growing team."

Warren most recently held the position of CMO for RadioShack, where she was responsible for leading the marketing, consumer insights, private brand strategy, public relations and omnichannel teams.

Executives from The Home Depot, Warby Parker and Chico’s will receive top honors from the retail industry next month when the National Retail Federation convenes its annual Big Show in New York.

Mexico City - Wal-Mart de Mexico said that that Enrique Ostale, Walmex chairman and Latin America CEO for Wal-Mart Stores, will also take over as CEO of the Mexican company, effective January 1.  

  IRVINE, Calif. - Asics American has opened a 4,000 sq.-ft. store in the heart of New York City’s Times Square. Located on 42nd Street between 6th and 7th Avenue, the Times Square location is the second Asics storefront in New York City as well as the largest in the United States.   

Greenwich, Connecticut - Family-owned and operated jeweler Betteridge’s is relocating to a new flagship position at 239 Greenwich Avenue -- a corner location that is now at the hub of activity and is considered one the crown jewels of Greenwich, Connecticut’s shopping destination.  

Oakbrook Terrace, Illinois - Mid-America Real Estate Corporation recently announced the promotions of two employees to Principals and two employees to Senior VPs.   Joe Girardi is a member of Mid-America’s Shopping Center Investment Sales team, and has been promoted to a Principal of Mid-America Real Estate Corporation. He has been with Mid-America since 2003, and has been directly involved in the completion of over $2 billion of retail investment sale transactions.   

Franklin, Tenn. - Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.  According to a new study from IHL Group, “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America.