Marketing

The CEO of Dick’s Sporting Goods says the growth of the retailer’s omnichannel network and improved marketing led to better-than-expected earnings in the fourth quarter.

Edward Stack, chairman and CEO at Dick’s, said the company reported a profit of $156 million, or $1.30 a share, up from a profit of $139 million, or $1.11 a share, a year earlier. Revenue grew 11% to $2.16 billion. Same store sales jumped 3.4%.

Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

Justice continues to be a drain on the Ascena Retail Group, as the company reported a drop in same store sales for the second quarter.

The operator of Justice, as well as stores under the Lane Bryant, Cacique, Maurices, Dressbarn, and Catherines brands, said combined same store sales declined 2% during its second quarter of fiscal 2015 ended Jan. 25 due to sluggish sales at Justice.

Target Chairman and CEO Brian Cornell unveiled a wide-ranging growth strategy that combines familiar concepts with dozens of new initiatives related to merchandising, digital, expense control, process improvement and a major shift in corporate culture designed to drive growth for the next five years.

New York -- Nike will open its first clearance store location in New York City at The Shops at Sky View Center in Flushing, New York.

The 15,000-sq.-ft. Nike Factory Store is slated to open April 2 on Level B of the 700,000-sq.-ft. shopping destination.

Issaquah, Wash. - Costco Wholesale Corp. has entered into a new co-brand credit card program agreement with Citi and an acceptance and co-brand incentive agreement with Visa. Under the arrangements, Citi, an issuer of consumer credit cards, will become the exclusive issuer of Costco's co-brand credit cards and Visa will replace American Express as the credit card network for Costco in the U.S. and Puerto Rico beginning April 1, 2016.

Denver -- The Running Specialty Group (RSG), a division of The Finish Line, has expanded its presence in the New York City area with the addition of JackRabbit Sports, consisting of four locations. Additionally, JackRabbit owner and founder, Lee Silverman, will join RSG’s leadership team in Denver as senior VP of brand strategy.

Chillicothe, Ohio -- Petland has appointed former Walmart exec Tony Samples as VP of corporate stores. Samples will lead Petland's retail store division and oversee the company's merchandising and marketing efforts.  

"Tony brings extensive retail experience to Petland at a time when Petland is expanding its retail footprint," said Petland president and CEO Joe Watson.

Roanoke, Va. -- Advance Auto Parts announced that Todd Greener has been appointed senior VP, supply chain.

Green Bay, Wis. -- Shopko on Monday announced plans to open 20 new Shopko Hometown stores in late March. The company recently acquired the rights to occupy the 20 stores, with locations primarily in Texas, North Dakota, Kansas and Minnesota, which were previously operated by Alco Stores.

The conversion to the Hometown banner will include a mix of new interior and exterior signage, carpet, paint, updated and supplement fixtures and lighting, improved store design and layout, as well as an expanded merchandise mix.