Hhgregg alters store experience, adds Samsung sizzle

Redesigned Hhgregg stores in Orlando and Tampa, Florida, offer new growth possibilities for the 226 store appliance, electronics and furniture retailer.

Hhgregg, on the heels of weak first quarter and 2014 results, unveiled new store designs in several Florida markets over the weekend with locations in Orlando and Tampa leading the way.

The redesign lets customers reimagine their home living spaces through experiential room settings which the company contends is a refreshing change from wall-to-wall product stacks presented in many home retailers today.



"Customers want to be inspired when they are shopping, as if they are leafing through the pages of their favorite home design magazine," said Dennis May, Hhgregg’s CEO. "They also want the most sophisticated products and technology at their fingertips. We think we've done both by partnering with Samsung to kick off our Grand Reopenings in the Orlando and Tampa markets."



Hhgregg is singling out Samsung as the biggest attraction of the newly redesigned stores because the leading electronics brand is featured in a store-within-a-store concept that allows customers the opportunity to experience the latest in appliances and TV technology. One highlight involves Samsung Centerstage, an interactive 8-ft. by 7.5-ft. touchscreen that lets customers virtually experience Samsung appliances in life-size form with photos, videos and custom information on Samsung appliances. Additional technology is infused into the shopping experience with an embedded video screen on Samsung's ActiveWash washing machine that displays detailed visual imagery of the inner workings off the washer.



Also featured is the Samsung Chef Collection of kitchen suites inspired by world renowned chefs that let customers envision their entire space in one single footprint and get hands on with the latest Samsung appliance technology, such as the Waterwall Dishwasher and the Flex Duo Oven. Select Hhgregg stores also will feature a new video wall showcasing Samsung's newest 4k SUHD televisions.



For a glimpse inside the store check out this video.